Hands-off agency
You take their word for it.
Monthly PDF. Vanity metrics. No way to verify what got fixed or whether it's helping you on the engines patients actually use.
Brux exists because nobody else was running this audit.
Patient search behavior shifted faster than the dental industry's marketing tools did. We built the missing tool.
No credit card. No sales calls. Real findings in about 2 minutes.
The gap.
Dental practices are unusually exposed to AI search disruption. Patients ask AI engines for healthcare recommendations more often than for any other category.
AI engines weight local authority hard for anything medical-adjacent. And most dental websites are running on review systems and content stacks built for a search world that's quickly going away.
We watched dental marketing agencies sell AI-themed “growth packages” that were SEO services with new branding. We watched practices spend five figures a month on PPC that couldn't reach AI search users at all. We watched the practices winning AI recommendations have no idea why they were winning.
So we built a tool that measures what actually matters for AI visibility and gives practices a clear technical path to improve it.
We work with the practice that wants to understand its own marketing.
If you want to outsource your marketing entirely to an agency, there are people who do that. We're a different shape.
Brux is for practices that want to see the actual signals AI engines weight, fix what's broken, and watch progress in a dashboard, without trusting an agency to handle it on faith.
Most of our customers are single practices and small groups. Some of our customers are agencies who use Brux to manage clients. Both work fine. The doctor running point on growth, the office manager who got handed marketing, and the in-house marketing director are all our people.
Brux
You see the signals yourself.
The dashboard shows the same data we see. Every finding has a specific cause and fix. Every ranking signal shows its source. No black boxes.
Operating principles.
1
The audit is free because it should be.
Every practice in America should know where they stand in AI search. We charge for the fixes, the tracking, and the compounding, not for the diagnosis.
2
No black boxes.
Every audit finding has a specific cause and a specific fix. Every ranking signal shows you which data source it came from. If you ever want to know why something is the way it is, the answer is in the dashboard.
3
Built for dental. Not retrofitted.
Every check, every metric, every prompt template was designed for how dental practices operate and how patients ask AI engines about dental care. Generic SEO tools weren't built this way. We were.
4
No contracts.
Cancel any time from the dashboard. Anything you fixed stays fixed.
Who built Brux.
Brux started as an internal tool, built after watching dental practices spend on Google Ads and SEO while losing new-patient share to competitors getting named by ChatGPT.
The tool worked well enough that we made it available to every practice.
Headquartered in North Carolina. Built remotely across the United States.
Dr. Charles Etheredge
Founder
Spent years and serious ad budget on agencies and Google Ads that never moved his new-patient numbers. Co-founded Brux to measure what actually makes patients choose a practice, now that the choice happens inside AI search.
Heather Forte
Founder
Focused on the patient and review experience that produces the specific, quotable signals AI engines actually cite.
Jake Efstration
Founder
Focused on building the AI-search visibility, audit, and ranking systems behind Brux.
Dr. Fred Tepedino
Founder
A practicing implant and cosmetic dentist who burned through ad dollars on marketing companies and lead programs that quietly didn't work. Co-founded Brux so practices can see what's real instead of taking an agency's word for it.
Andre Ochman
Ads & Automation
Focused on the automation and data infrastructure that runs daily AI-visibility tracking at scale.
Ryan Ratliff
Website & Design
Focused on the product experience and design: the dashboards, reports, and visuals that make AI visibility legible.
See what Brux finds for your practice.
The audit is free. Two minutes. Real findings, not a sales call.
No credit card. No sales calls. Real findings in about 2 minutes.
Or see pricing.